As soon as I'm done with the data collection and the review you'll find the first interpretations here. Please come back from time to time and provide your feedback on the material!

Meanwhile, please support this project by putting a banner on your page! Thanks!!

I would also like to thank the following people for their ongoing support and positive energy (in alphabetical order): Eric Arnould, Russ Belk, Stephen Brown, Fuat Firat, Eileen Fischer, Eva Hafner, Rob Kozinets, Jeff Murray, Jonathan Schroeder, John Sherry, Craig Thompson, and Gülnur Tumbat.