Welcome to the iPod Experience, a research homepage dedicated to the study of iPod consumers and their iPod related stories and consumption experiences.

My name is Markus Giesler, I'm an assistant professor of marketing at the Schulich School of Business in Toronto, Ontario. My research explores how consumer technologies (the computer, the Internet, the iPod) alter the social fabrics of our lives and our identities. If you're interested in previous research projects, e.g. my study on file-sharing communities, please take a look at my other research homepages at www.napsterresearch.com and www.markus-giesler.com.

Now why am I doing research on iPod consumption? First of all, because I'm a proud owner of one of these nice little devices! And, second, because I believe we should find out more about the ways in which we use the iPod, how we interact with it and also other iPod users, in short, our everyday iPod experiences, our stories, our adventures.

Please click here if you'd like to participate in my study. I'd like to talk to you on the phone, in person (if you live in the area of Toronto), or via email! Here you'll find some questions I'd like to ask you. You can get in contact via myself@markus-giesler.com or call me at 416.736.2100, Extension 20246.

Thanks for listening!

Markus